- Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas on how to grow those KPIs.
- A/B testing those ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to your website, landing pages, social media, apps…
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of one's business.
- Scaling and Automating the growth processes.
- Knowledgeable about referral marketing and being able to create viral growth
- At least 3 yrs experience and proficient in product development, management, road mapping, upkeep, and growth.
- Knowledge about both inbound and outbound marketing.
- Experience working in financial services or Fintech companies.
- Must be willing to work in BGC, Taguig