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Product Lead

GCash
Metro Manila Fulltime 100+

Responsibilities:

        
  • Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on.
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  • Bringing traditional and creative ideas on how to grow those KPIs.
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  • A/B testing those ideas.
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  • Analyzing the data and users’ feedback.
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  • Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
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  • Driving traffic to your website, landing pages, social media, apps…
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  • Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
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  • Working on a lean startup process.
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  • Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
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  • Prioritizing growth channels.
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  • Optimizing channels in order to always improve the performance of one's business.
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  • Scaling and Automating the growth processes.
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  • Knowledgeable about referral marketing and being able to create viral growth

Minimum Qualifications:

        
  • At least 3 yrs experience and proficient in product development, management, road mapping, upkeep, and growth.
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  • Knowledge about both inbound and outbound marketing.
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  • Experience working in financial services or Fintech companies.
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  • Must be willing to work in BGC, Taguig
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