Responsibilities:

    
• Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on.
    
• Bringing traditional and creative ideas on how to grow those KPIs.
    
• A/B testing those ideas.
    
• Analyzing the data and users’ feedback.
    
• Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
    
• Driving traffic to your website, landing pages, social media, apps…
    
• Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
    
• Working on a lean startup process.
    
• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
    
• Prioritizing growth channels.
    
• Optimizing channels in order to always improve the performance of one's business.
    
• Scaling and Automating the growth processes.
    
• Knowledgeable about referral marketing and being able to create viral growth

Minimum Qualifications:

    
• At least 3 yrs experience and proficient in product development, management, road mapping, upkeep, and growth.
    
• Knowledge about both inbound and outbound marketing.
    
• Experience working in financial services or Fintech companies.
    
• Must be willing to work in BGC, Taguig