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Brand Marketing - Lead

Shopee
BGC Fulltime 82

The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:
  • Develop brand strategies, promote brand growth and expansion, implement brand plans
  • Develop insights-led and data-driven campaigns
  • Create and manage offline marketing programs and campaigns - with particular expertise on the FTA television landscape in PH
  • Manage projects and deliver large scale 360 projects that involve television networks, -media agency, and internal team coordination
  • Innovate and launch O2O campaigns that involve driving an offline audience to online purchasing behaviour
  • Hire, train, and manage brand marketing team members across strategy, project management, execution, and analytics verticals
  • Launch new campaigns, optimise current campaign and audiences, whilst creating new targeting groups across all markets
  • Creates top-to-bottom marketing funnel: from brand awareness to lead generation to acquisition
  • Manage cross-functional tasks in delivering campaigns
  • Ability to define campaign look-and-feel across all channels
  • Has a clear understanding of consumer behaviour drivers
  • Analyses performance and execution of marketing campaigns, provide key learnings and recommendations that will improve the business
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